State Your Loyalty

There at every milestone. How long have you been a loyal Spartan?


state your loyalty


There is no substitute for fall on the Red Cedar River, the tradition of painting the rock or the passion of game days in East Lansing with the roar of “Go Green. Go White.” And, if you are looking for some new gear to show the world your Spartan spirit, there’s also no substitute for buying officially-licensed MSU gear.

Since the inception of the Michigan State licensing program in 1983, over $50 million in royalties has been collected, with another $8+ million generated through the successful state of Michigan license plate program, which began in 2001. These vital resources help support scholarships and student programming such as athletic scholarships, international and lifelong student grants and other University scholarships, as well as student programming through the University Activities Board.


what does it mean to buy officially licensed spartan merchandise?

Invest in the Spartan tradition with your purchase of Officially Licensed merchandise.