Campus Use
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Over the years, symbols, icons, traditions, and trademarks have come to represent the passion of Michigan State alumni, fans, students and student-athletes. In the mid-1980s the University Licensing Program was established to ensure that these marks and symbols are used properly.
MSU departments and registered student organizations should be aware of University trademark licensing policies and procedures. We hope you will find the information helpful.
Registered Student Organizations & Clubs
In order to safeguard Michigan State University's intellectual property and satisfy the university's graphic standards, registered student organizations and clubs planning to display university trademarks for campus merchandising programs or promotions requires review and authorization from the University Licensing Programs office. Learn more
University Departments
In order to safeguard Michigan State University's intellectual property and satisfy the university's graphic standards, campus units planning to display university trademarks for campus merchandising programs or promotions requires review and authorization from the University Licensing Programs office. Learn more
Find A Licensee
Only officially licensed manufacturers with Michigan State University may reproduce items bearing the university name, logo(s) and other trademarks and indicia. Access a list of licensees for all of your logo merchandise needs.
Licensing Authorization Form
A shortcut for MSU departments and RSO's seeking licensing approval. Learn more
Sponsorships
The university recognizes that many of its activities provide potential sources of revenue through legitimate and worthwhile opportunities for sponsorship, advertising, and promotion of entities and their products and services. While this revenue can be beneficial to the university community and in turn to the State of Michigan, MSU's reputation and image are paramount and must be protected. Learn more about the University Sponsorship & Endorsement policy.
MSU Trademarks
Learn more about which trademarks MSU owns and protects.
View the Trademarks and Licensing Policy.
View the Endorsement, Advertising and Sponsorships policy.
Trademark Infringement
Learn more about Trademark Infringement and how to avoid it.
Trademark Registration
If your department or program is interested in registering a trademark, please review Trademark Registration to learn more.