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Michigan State University
Michigan State University
University Trademarks and Licensing

University Trademarks and Licensing

  • About
    • Our Purpose, Our Work, Our Impact
    • Contact
    • Trademarks and Licensing Policy
    • FAQ
    An MSU sign welcomes visitors to campus

    Have questions about licensing?

    Check the FAQ
  • |
  • Licensee Resources
    • Overview
    • Become a Licensed Vendor
    • Crafter License
    • NIL Licensing
    • Trademarks and Branding Guidelines
    Officially Licensed Collegiate Product Hangtag Image

    Learn About MSU Licensing

    About
  • |
  • Campus Use
    • Overview
    • Registered Student Organizations & Clubs
    • University Departments
    • Alumni Communities
    • Campus Licensee List
    • Campus Authorization Form
    • Trademark Registration
    • Trademarks and Branding Guidelines
    Spartan Spirit Shop-2 740x560

    Request approval to use MSU trademarks

    Campus Authorization Form
  • |
  • Get Licensed Gear
    • Overview
    • Retailer List
    • Affinity Card
    • Consumable Request Form
    • License Plates
    • Memorial Requests
    MSU Helmet Cards Platinum_PlatPlus_Signature29

    Michigan State University affinity credit card

    Learn More
  • |
  • Social Responsibility
    • Overview
    • Fair Labor Association
    • Worker Rights Consortium
    Image of workers in a factory in Dhaka, Bangladesh

    Proud members of both the Fair Labor Association and Worker Rights Consortium

    Social Responsibility
  • |
  • News
  • |
  • Report Infringement
    • Why Brand Protection Matters
    image (16)

    Learn Why Brand Protection Matters

    Learn More
University Trademarks and Licensing
  • About
  • Licensee Resources
  • Campus Use
  • Get Licensed Gear
  • Social Responsibility
  • News
  • Report Infringement

< About

  • Our Purpose, Our Work, Our Impact
  • Contact
  • Trademarks and Licensing Policy
  • FAQ
An MSU sign welcomes visitors to campus

Have questions about licensing?

Check the FAQ

< Licensee Resources

  • Overview
  • Become a Licensed Vendor
  • Crafter License
  • NIL Licensing
  • Trademarks and Branding Guidelines
Officially Licensed Collegiate Product Hangtag Image

Learn About MSU Licensing

About

< Campus Use

  • Overview
  • Registered Student Organizations & Clubs
  • University Departments
  • Alumni Communities
  • Campus Licensee List
  • Campus Authorization Form
  • Trademark Registration
  • Trademarks and Branding Guidelines
Spartan Spirit Shop-2 740x560

Request approval to use MSU trademarks

Campus Authorization Form

< Get Licensed Gear

  • Overview
  • Retailer List
  • Affinity Card
  • Consumable Request Form
  • License Plates
  • Memorial Requests
MSU Helmet Cards Platinum_PlatPlus_Signature29

Michigan State University affinity credit card

Learn More

< Social Responsibility

  • Overview
  • Fair Labor Association
  • Worker Rights Consortium
Image of workers in a factory in Dhaka, Bangladesh

Proud members of both the Fair Labor Association and Worker Rights Consortium

Social Responsibility

< News

< Report Infringement

  • Why Brand Protection Matters
image (16)

Learn Why Brand Protection Matters

Learn More
University Trademarks and Licensing > Get Licensed Gear >

License Plates

About

  • Overview
  • FAQ
  • Contact
  • Report Infringement
  • Trademarks & Licensing Policy

Licensee Resources

  • Overview
  • Become a Licensed Vendor
  • MSU Trademarks & Brande Guidelines
  • Guidelines for Apparel and Promotional Products
  • NIL Licensing

Campus Use

  • Overview
  • Registered Student Organizations & Clubs
  • University Departments
  • Alumni Communities
  • Campus Licensee List
  • Campus Authorization Form
  • MSU Trademarks and Branding Guidelines
  • Trademark Registration

Get Licensed Gear

  • Overview
  • Retailer List
  • Affinity Card
  • Consumable Request Form
  • License Plates
  • Memorial Requests

Social Responsibility

  • Overview
  • Fair Labor Association
  • Worker Rights Consortium

News

  • News

Contact us

(517) 355-3434

Address

Michigan State University University Trademarks and Licensing 1855 Place 550 S. Harrison Rd., STE 2010/2020 East Lansing, MI 48823

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SPARTANS WILL|© Michigan State University|

License Plates

MSU License Plate

Every day, Michigan State University alumni and friends demonstrate their Spartan pride and commitment in a variety of meaningful ways. One of the ways you've shown your support is through the purchase and display of an MSU fundraiser license plate featuring MSU's Spartan helmet logo.  

The Spartan helmet has come to be recognized in Michigan, across the United States and around the world as a distinctive symbol of MSU and what it means to be a Spartan. At a glance, the Spartan helmet communicates MSU's tradition of excellence and its commitment to advancing the common good in uncommon ways.

State of Michigan/MSU License Plate Information

To replace a valid license plate with a Michigan State University plate or to purchase a collector version, you will need to complete the application at the link below. When you purchase an MSU plate, $25 of the $35 purchase fee is given back to the university to support student scholarships and programming.

For an additional pro-rated fee, your plate may be personalized. Check for the availability of a personalized plate using the Personalized Plate Look Up. Personalized plates may be ordered online or at a Secretary of State office. Your new plate will arrive by mail within 21 days.

Note: A $10 fee is added to your vehicle registration fee when renewing a fundraising plate each year. The university receives the $10.

Order by MAIL: Complete the order form below. If paying by check or money order, make payable to the State of Michigan. Mail the completed application along with payment to:
Michigan Department of State, Internal Services Section, 7064 Crowner Dr, Lansing, MI 48918

Order ONLINE: Visit the Michigan Department of State website and follow the screen prompts to replace your current plate with a fundraising plate.

State of Michigan Fundraising Plate Order Form

Frequently Asked Questions

How do I personalize my plates?

Check for the availability of a personalized plate using Personalized Plate Look Up. Personalized plates may be ordered online or at a Secretary of State office.

How much does the new plate cost?

Total costs and fees may vary depending on your vehicle, but the MSU license plates cost $35.

Do I have to be a Michigan State alum to get an MSU plate?

No. Anyone can purchase an MSU plate at any time.

How do I purchase MSU plates?

Visit the Plate Order/Replacement website and follow the screen prompts, or mail a complete order form and payment to: Michigan Department of State, Internal Services Section, 7064 Crowner Dr, Lansing, MI 48918.
 

How much of the special plate registration fee is directed to MSU students?

For each new plate sold, $25 goes directly toward scholarships and student programming for current MSU students. For each fundraising plate renewed, $10 goes directly toward scholarships and student programming for MSU students.

When will I receive my MSU plates?

The plates are mailed to the registered owner within 21 business days of purchase.

What will my new plate number be?

Unless you request personalized plates, your new number will be assigned by the Secretary of State computer system.

Can I keep my plate when I sell my car?

Yes. These plates may be transferred to your new vehicle. Be sure to register your new car and your existing plates with the Secretary of State's office.

Other States Offering Spartan Logo License Plates

Georgia

Maryland

Texas

Virginia