Why Brand Protection Matters

The Michigan State University brand is a reflection of our school’s culture, history and community. Our various trademarks represent the soul of the institution and protect our integrity, so that our brand cannot be confused with another and our distinctive reputation stays intact. Given the importance of these symbols, Michigan State University trademarks must be protected and used appropriately.

Michigan State University holds itself to the highest standard of academics, athletics, and research, and our brand reflects this accordingly. In alignment with these standards, we ensure that all our licensed products are produced under ethical and safe conditions. The revenue generated from this merchandise is then circulated back into our university, supporting the overall advancement of our institution.

Presenting a controlled and consistent brand across all platforms fosters a strong image for the university and protects its legacy for years to come. As our brand value continues to grow, the university community must work together to adhere to the established trademarks and branding guidelines.

What Does Promoting and Protecting Our Brand Mean?

Promoting means showcasing our identity in intentional ways to build pride, recognition, and growth for the university. 

Protecting goes hand in hand with this, as it is equally important to fight against counterfeit products and infringers who threaten the integrity of our brand reputation.

Every supplier and piece of merchandise is properly approved to certify that only accurate representations of our brand are distributed. These diligent systems allow our Spartan family to enjoy authentic products for years to come. 

Trademark infringement is the unauthorized or similar use of a trademark that creates a likelihood of confusion in consumers’ minds as to the source. All licensed vendors are required to identify their product with the “Officially Licensed Collegiate Product” label.

With this label, alumni, students, fans, and supporters know they are buying a product of quality and authenticity that has been manufactured in accordance with university standards. The university is prepared to enforce trademark infringements in order to protect its supporters and the university’s assets against the possibility of dilution of its trademarks and their value. 

The MSU Merchandise Authenticity Checklist

Use the checklist below to ensure your products and purchases are authentic.