Features
ICLA Announces 2018 Synergy Award Winner
April 16, 2018
The International Collegiate Licensing Association (ICLA) has announced Michigan State University as its 2018 Synergy Award Winner.
The Synergy Award is given annually to an exceptional "team" on campus or from a conference that has demonstrated extraordinary commitment to collegiate licensing over the course of the past year that has directly contributed to the betterment of the industry and the institution or organization. The team must also have made significant contributions to the collegiate licensing industry through innovative or new ideas during the current academic year, have played a vital role on campus and in the industry through their leadership, and have demonstrated teamwork/involvement from multiple components in the licensing process.
"The ICLA Board of Directors is proud to recognize Samantha Stevens, Kaye Blossey and the Michigan State University Trademark Licensing Program as the recipient of the 2018 Synergy Award," stated Tami Breymeyer, ICLA President and Director of Trademark Licensing at Kansas State University. "The Michigan State team is a leader in finding new ways to combat the online infringements, strengthen relationships across the campus community, and with licensees and retailers, as well as a great ambassador for the university brand and the licensing industry."
Click to read the full announcement.
MSUToday - Gifting Spartan Merchandise Does Good
November 22, 2017
Spartans love giving gifts of green and white, but did you know buying officially licensed MSU merchandise helps support Spartan students?
When purchasing officially licensed Spartan merchandise, that purchase is going to a good place: supporting student scholarships and student programming. In fact, every cent, minus the cost of operations, goes directly back to our MSU community.
Click to read the full article.
Retail Merchandiser Magazine - Going Green
November/December 2017
Retail Merchandiser explores the everyday issues of running a retail operation, from supply and logistics to accounting, human resources, customer service, marketing, retail technology, loss prevention, management, and more. They also examine the latest consumer and economic issues with an eye toward helping readers recognize obstacles and take advantage of opportunities. Each issue of Retail Merchandiser provides an eclectic blend of news, feature articles, case studies, product reviews, and expert advice.
Retail Merchandiser Magazine - Spreading Spartan Pride
November/December 2016
Retail Merchandiser explores the everyday issues of running a retail operation, from supply and logistics to accounting, human resources, customer service, marketing, retail technology, loss prevention, management, and more. They also examine the latest consumer and economic issues with an eye toward helping readers recognize obstacles and take advantage of opportunities. Each issue of Retail Merchandiser provides an eclectic blend of news, feature articles, case studies, product reviews, and expert advice.
CollegeAd.com - Michigan State Has A Plan To Push Their Brand Nationwide
November 23, 2016
Exposure in college athletics is mostly thought of in terms of a televised game, but what about the vast majority of time when a school is not playing?
A game is in a two- to
Michigan State is ahead of the curve knowing that its brand should extend beyond the East Lansing campus at all times.
“We see licensing as an opportunity to showcase our brand outside of the university setting,” Michigan State director of licensing Samantha Stevens told Retalier-Mechandiser.com. “The more we can grow the brand in the retail space, the more recognition the university receives.”
Click to read the full article.