Michigan State University has been advancing the common good with uncommon will for more than 150 years.

One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

Over the years, symbols, icons, traditions, and trademarks have come to represent the passion of Michigan State alumni, fans, students and student-athletes. In the mid-1980s the University Licensing Program was established to ensure that these marks and symbols are used properly. 

Businesses wishing to utilize Michigan State University trademarks should be aware of University trademark licensing policies and procedures. We hope you will find the information helpful.

Apply For License

Any person, business or organization with an interest in marketing products bearing the trademarks of Michigan State University need to first obtain a license through the Collegiate Licensing Company (CLC). There are two forms of licenses available with MSU through CLC, a retail license, and an internal license. Learn more

Apply For Crafter License

A crafter license is available to individuals who make items by hand at home and do not intend to sell these items wholesale to retail stores, but instead sell their hand-crafted items at fairs, farmers' markets, and online. Learn more

MSU Trademarks

Learn more about which trademarks MSU owns and protects.

Style & Branding Guidelines

Learn more about retail and university brand standards.

Consumer Insights

Throughout the year, Michigan State University collaborates with CLC and Endeavor Global Insights to learn more about the makeup of Michigan State consumers. Learn more

Retailer List

View a list of MSU campus, local and national retailers.

Advertising Policy

Many businesses and individuals wish to capitalize on the popularity and reputation of Michigan State University by including university trademarks in advertising. These guidelines address the university's policy and proper use. 

Using Images

In addition to being licensed to reproduce Michigan State University trademarks, you must own all necessary rights to reproduce any photos, images or video your product and/or advertising contains. Learn more