One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Over the years, symbols, icons, traditions, and trademarks have come to represent the passion of Michigan State alumni, fans, students and student-athletes. In the mid-1980s the University Licensing Program was established to ensure that these marks and symbols are used properly.
Businesses wishing to utilize Michigan State University trademarks should be aware of University trademark licensing policies and procedures. We hope you will find the information helpful.
Any person, business or organization with an interest in marketing products bearing the trademarks of Michigan State University need to first obtain a license through the Collegiate Licensing Company (CLC). There are two forms of licenses available with MSU through CLC, a retail license, and an internal license. Learn more
A crafter license is available to individuals who make items by hand at home and do not intend to sell these items wholesale to retail stores, but instead sell their hand-crafted items at fairs, farmers' markets, and online. Learn more
Learn more about which trademarks MSU owns and protects.
View the Trademarks and Licensing Policy.
View the Endorsement, Advertising and Sponsorships policy.
Learn more about retail and university brand standards.
Throughout the year, Michigan State University collaborates with CLC and Endeavor Global Insights to learn more about the makeup of Michigan State consumers. Learn more
View a list of MSU campus, local and national retailers.
Many businesses and individuals wish to capitalize on the popularity and reputation of Michigan State University by including university trademarks in advertising. These guidelines address the university's policy and proper use.
In addition to being licensed to reproduce Michigan State University trademarks, you must own all necessary rights to reproduce any photos, images or video your product and/or advertising contains. Learn more