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Michigan State University
  • About
    • Our Purpose, Our Work, Our Impact
    • Contact
    • Trademarks and Licensing Policy
    • FAQ
    An MSU sign welcomes visitors to campus

    Have questions about licensing?

    Check the FAQ
  • |
  • Licensee Resources
    • Overview
    • Become a Licensed Vendor
    • Crafter License
    • NIL Licensing
    • Trademarks and Branding Guidelines
    Officially Licensed Collegiate Product Hangtag Image

    Learn About MSU Licensing

    About
  • |
  • Campus Use
    • Overview
    • Registered Student Organizations & Clubs
    • University Departments
    • Alumni Communities
    • Campus Licensee List
    • Campus Authorization Form
    • Trademark Registration
    • Trademarks and Branding Guidelines
    Spartan Spirit Shop-2 740x560

    Request approval to use MSU trademarks

    Campus Authorization Form
  • |
  • Get Licensed Gear
    • Overview
    • Retailer List
    • Affinity Card
    • Consumable Request Form
    • License Plates
    • Memorial Requests
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    Michigan State University affinity credit card

    Learn More
  • |
  • Social Responsibility
    • Overview
    • Fair Labor Association
    • Worker Rights Consortium
    Image of workers in a factory in Dhaka, Bangladesh

    Proud members of both the Fair Labor Association and Worker Rights Consortium

    Social Responsibility
  • |
  • News
  • |
  • Report Infringement
    • Why Brand Protection Matters
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    Learn Why Brand Protection Matters

    Learn More
  • About
  • Licensee Resources
  • Campus Use
  • Get Licensed Gear
  • Social Responsibility
  • News
  • Report Infringement

< About

  • Our Purpose, Our Work, Our Impact
  • Contact
  • Trademarks and Licensing Policy
  • FAQ
An MSU sign welcomes visitors to campus

Have questions about licensing?

Check the FAQ

< Licensee Resources

  • Overview
  • Become a Licensed Vendor
  • Crafter License
  • NIL Licensing
  • Trademarks and Branding Guidelines
Officially Licensed Collegiate Product Hangtag Image

Learn About MSU Licensing

About

< Campus Use

  • Overview
  • Registered Student Organizations & Clubs
  • University Departments
  • Alumni Communities
  • Campus Licensee List
  • Campus Authorization Form
  • Trademark Registration
  • Trademarks and Branding Guidelines
Spartan Spirit Shop-2 740x560

Request approval to use MSU trademarks

Campus Authorization Form

< Get Licensed Gear

  • Overview
  • Retailer List
  • Affinity Card
  • Consumable Request Form
  • License Plates
  • Memorial Requests
MSU Helmet Cards Platinum_PlatPlus_Signature29

Michigan State University affinity credit card

Learn More

< Social Responsibility

  • Overview
  • Fair Labor Association
  • Worker Rights Consortium
Image of workers in a factory in Dhaka, Bangladesh

Proud members of both the Fair Labor Association and Worker Rights Consortium

Social Responsibility

< News

< Report Infringement

  • Why Brand Protection Matters
image (16)

Learn Why Brand Protection Matters

Learn More
Michigan State University

About

  • Overview
  • FAQ
  • Contact
  • Report Infringement
  • Trademarks & Licensing Policy

Licensee Resources

  • Overview
  • Become a Licensed Vendor
  • MSU Trademarks & Brande Guidelines
  • Guidelines for Apparel and Promotional Products
  • NIL Licensing
Michigan State University
University Trademarks and Licensing

University Trademarks and Licensing

University Trademarks and Licensing


Where Pride Meets Purpose

University Trademarks and Licensing connects Spartan pride with marketplace integrity, expanding the reach of Michigan State University’s brand while ensuring its proper use.

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What We Do

  • Champion the MSU name, building recognition through quality partnerships with authorized vendors
  • Safeguard the university's logos, marks, and identity, ensuring authentic representation
  • Fund the future by using royalties from licensed products for student scholarships and special programming
Read More

Become a Licensed Vendor

If you are interested in becoming a licensed vendor, we want to hear from you! Learn more about the different license types to see which best suits you.

Get Licensed

Campus Authorization Form

Are you wanting to order product for your organization, department, event, or project that bears MSU logos and trademarks? The first step is completing the Campus Authorization Form.

Authorization Form

Campus Licensee List

All items that include MSU’s logos and trademarks must be ordered from an approved licensee. Search the Campus Licensee List for a complete list.

Campus Licensee List

Campus Use

  • Overview
  • Registered Student Organizations & Clubs
  • University Departments
  • Alumni Communities
  • Campus Licensee List
  • Campus Authorization Form
  • MSU Trademarks and Branding Guidelines
  • Trademark Registration

Get Licensed Gear

  • Overview
  • Retailer List
  • Affinity Card
  • Consumable Request Form
  • License Plates
  • Memorial Requests

Social Responsibility

  • Overview
  • Fair Labor Association
  • Worker Rights Consortium

News

  • News

Contact us

(517) 355-3434

Address

Michigan State University University Trademarks and Licensing 1855 Place 550 S. Harrison Rd., STE 2010/2020 East Lansing, MI 48823

Releases and Statements

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SPARTANS WILL|© Michigan State University|

Licensee Icon 500x600

582

and growing

officially licensed businesses creating MSU gear

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$104

million

royalties generated since the inception of the MSU licensing program in 1983