Trademarks and Licensing Policy

On June 28, 2024, the MSU Board of Trustees voted to support the transition of its policy governing endorsements, advertising and sponsorship to a university policy. An updated Endorsements, Advertising and Sponsorships (EAS) Policy, approved by the president, replaces the previous board policy. There is also a new Trademarks and Licensing Policy, which is referenced in the EAS Policy.  

Together, these policies guide safeguarding the university’s name, reputation and intellectual property as members of the university community pursue revenue-generating opportunities or other connections with individuals or entities outside the university.  

The policies meet current needs and seek to provide flexibility for future considerations. By providing clear definitions, procedures and points of contact for more guidance, they also make it easier for faculty, staff and students to be in compliance.

Trademark Statement

Michigan State University® and the Michigan State University logos are registered trademarks of Michigan State University in the United States and other countries. Use of Michigan State University logos, names and marks without prior written consent is prohibited. All other trademarks, service marks and trade names are the property of their respective owners.