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Michigan State University
  • About
    • Our Purpose, Our Work, Our Impact
    • Contact
    • Trademarks and Licensing Policy
    • FAQ
    An MSU sign welcomes visitors to campus

    Have questions about licensing?

    Check the FAQ
  • |
  • Licensee Resources
    • Overview
    • Become a Licensed Vendor
    • Crafter License
    • NIL Licensing
    • Trademarks and Branding Guidelines
    Officially Licensed Collegiate Product Hangtag Image

    Learn About MSU Licensing

    About
  • |
  • Campus Use
    • Overview
    • Registered Student Organizations & Clubs
    • University Departments
    • Alumni Communities
    • Campus Licensee List
    • Campus Authorization Form
    • Trademark Registration
    • Trademarks and Branding Guidelines
    Spartan Spirit Shop-2 740x560

    Request approval to use MSU trademarks

    Campus Authorization Form
  • |
  • Get Licensed Gear
    • Overview
    • Retailer List
    • Affinity Card
    • Consumable Request Form
    • License Plates
    • Memorial Requests
    MSU Helmet Cards Platinum_PlatPlus_Signature29

    Michigan State University affinity credit card

    Learn More
  • |
  • Social Responsibility
    • Overview
    • Fair Labor Association
    • Worker Rights Consortium
    Image of workers in a factory in Dhaka, Bangladesh

    Proud members of both the Fair Labor Association and Worker Rights Consortium

    Social Responsibility
  • |
  • News
  • |
  • Report Infringement
    • Why Brand Protection Matters
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    Learn Why Brand Protection Matters

    Learn More
  • About
  • Licensee Resources
  • Campus Use
  • Get Licensed Gear
  • Social Responsibility
  • News
  • Report Infringement

< About

  • Our Purpose, Our Work, Our Impact
  • Contact
  • Trademarks and Licensing Policy
  • FAQ
An MSU sign welcomes visitors to campus

Have questions about licensing?

Check the FAQ

< Licensee Resources

  • Overview
  • Become a Licensed Vendor
  • Crafter License
  • NIL Licensing
  • Trademarks and Branding Guidelines
Officially Licensed Collegiate Product Hangtag Image

Learn About MSU Licensing

About

< Campus Use

  • Overview
  • Registered Student Organizations & Clubs
  • University Departments
  • Alumni Communities
  • Campus Licensee List
  • Campus Authorization Form
  • Trademark Registration
  • Trademarks and Branding Guidelines
Spartan Spirit Shop-2 740x560

Request approval to use MSU trademarks

Campus Authorization Form

< Get Licensed Gear

  • Overview
  • Retailer List
  • Affinity Card
  • Consumable Request Form
  • License Plates
  • Memorial Requests
MSU Helmet Cards Platinum_PlatPlus_Signature29

Michigan State University affinity credit card

Learn More

< Social Responsibility

  • Overview
  • Fair Labor Association
  • Worker Rights Consortium
Image of workers in a factory in Dhaka, Bangladesh

Proud members of both the Fair Labor Association and Worker Rights Consortium

Social Responsibility

< News

< Report Infringement

  • Why Brand Protection Matters
image (16)

Learn Why Brand Protection Matters

Learn More
Michigan State University

About

  • Overview
  • FAQ
  • Contact
  • Report Infringement
  • Trademarks & Licensing Policy

Licensee Resources

  • Overview
  • Become a Licensed Vendor
  • MSU Trademarks & Brande Guidelines
  • Guidelines for Apparel and Promotional Products
  • NIL Licensing
Michigan State University
University Trademarks and Licensing

University Trademarks and Licensing

University Trademarks and Licensing

Get Licensed Gear

University Trademarks and Licensing >

Get Licensed Gear

Official Michigan State merchandise is available at a wide range of retail locations and online storefronts. University Trademarks and Licensing proudly supports these retailers through local and national campaigns, point-of-sale materials, and social media promotion. If you have suggestions on how we can support your retail efforts, please contact us at licensing@msu.edu. 

The Spartan Spirit Shop is the official, Michigan State University-owned and student-run retailer specializing in MSU apparel, gifts, and graduation merchandise. Part of MSU's Residential and Hospitality Services, they operate five campus locations, with purchases directly supporting student employment and programming. 

spartan_spirit_shop_logo

Retailer List

By purchasing officially licensed Michigan State products, you are helping preserve MSU’s identity with loyalty, passion, and respect. Proceeds from these purchases directly support university student scholarships and programming.

View List
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Consumables Request Form

Cakes, cookies and cupcakes made by bakeries for individuals require prior permission from the university for each baked good. As these are one-time, one-use and customized with the individual’s name, we do not charge royalties. Commercial bakeries may not advertise to or produce items for the general public without a license agreement.

Request Form

License Plates

Every day, Michigan State University alumni and friends demonstrate their Spartan pride and commitment in a variety of meaningful ways. One of the ways you've shown your support is through the purchase and display of an MSU fundraiser license plate featuring MSU's Spartan helmet logo. 

Learn More

Memorial Requests

To use a Michigan State University logo on memorial items — such as caskets, urns, or headstones — you must first obtain approval from University Trademarks and Licensing. Please complete the Memorial Request Form to submit your design for review.

Memorial Requests

Affinity Card

The Michigan State University Affinity credit card program, offered by the MSU Federal Credit Union (MSUFCU), provides individuals with a means of identifying with the university through their credit card. MSUFCU is proud to support a number of universities and organizations throughout Michigan.  

Learn more about the Michigan State University Affinity credit card.

Learn More
MSU Helmet Cards Platinum_PlatPlus_Signature29

Campus Use

  • Overview
  • Registered Student Organizations & Clubs
  • University Departments
  • Alumni Communities
  • Campus Licensee List
  • Campus Authorization Form
  • MSU Trademarks and Branding Guidelines
  • Trademark Registration

Get Licensed Gear

  • Overview
  • Retailer List
  • Affinity Card
  • Consumable Request Form
  • License Plates
  • Memorial Requests

Social Responsibility

  • Overview
  • Fair Labor Association
  • Worker Rights Consortium

News

  • News

Contact us

(517) 355-3434

Address

Michigan State University University Trademarks and Licensing 1855 Place 550 S. Harrison Rd., STE 2010/2020 East Lansing, MI 48823

Releases and Statements

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