Alumni Communities

1. Complete and submit the online Campus Authorization Form to University Trademarks and Licensing for review and approval. 
2. Present a completed campus authorization form to your supplier with your order.
3. Suppliers will then submit your artwork to University Trademarks and Licensing for review and final approval.
4. Follow up with either your supplier or the University Trademarks and Licensing for the status of your order. 

Questions? Please call or e-mail University Trademarks and Licensing at 517-355-3434 or licensing@msu.edu.

• University trademarks may not be altered and all merchandise must include the chapter's name/logo prominently on the product.
• All chapters should adhere to the university brand standards as instructed by University Communications and Marketing (UCAM) and University Trademarks and Licensing (UTL)
  • Please review the MSU Alumni Club Brand Basics.

Alumni chapter orders using Michigan State University's trademarks are royalty-bearing. Royalties are paid by the vendor and will be reflected in the price to the alumni chapter placing the order.

Royalties earned from the use of Michigan State University’s trademarks directly benefit the Spartan community. These funds help support student scholarships and programs, after covering the costs of operating UTL.

Administrative expenses include maintaining trademark registrations, addressing product infringement, supporting ethical sourcing through the Fair Labor Association and Worker Rights Consortium, and managing the operations of UTL.

If an alumni chapter partners with a third-party sponsor to produce co-branded merchandise or promotional items, the chapter must obtain brand permission from UTL before the sponsorship begins.

All merchandising activity must be sourced from a company licensed with MSU. For a complete list, please visit the Campus Licensee List.