Style & Branding Guidelines
Retail Standards
Use of Michigan State trademarks for merchandise must be consistent with the Michigan State University Style Guide. The document below outlines identity standards for licensees and retailers.
Michigan State University Standard Style Guide and Art Sheet (PDF)
University Brand Standards
The Michigan State University brand is built upon the fundamental truth of our history and the strength of our identity. The way our brand is expressed – its look, feel and tone – reflects what Michigan State University is and aspires to become. The MSU Brand Studio website provides outlines and minimum identity standards required for university materials and