Apply For Crafter License
Effective January 1, 2023 the Michigan State University’s crafters program transitioned to Community Connect by the Collegiate Licensing Company (CLC). Community Connect is a system that can help colleges achieve better efficiencies when managing their crafter’s program. Artwork and sales reports will all be processed through the Community Connect platform.
The Community Connect license is available to individuals who make items by hand at home and do not intend to sell these items wholesale to retail stores, but instead sell their hand-crafted items at fairs, farmers' markets, and online (i.e. Etsy.com). This license is ideal for fans and alumni who are interested in producing small quantities of merchandise.
To become a crafter licensee of Michigan State, please create an account and submit an online application which can be found at the following link: https://login.directlicensinghub.com. Please note that when you come to the drop down menu you will need to choose “Community Connect."
Once the application is submitted, you will be sent a license agreement via Adobe Sign.
If you have any questions, please email communityconnect@clc.com or karnett@msu.edu.
Requirements
- Obtain permission and approval prior to using MSU trademarks on any product
- Show a photo of the product to the MSU licensing office. It is important that crafters attempt to match our MSU green (PMS 567) as close as possible when applicable.
- Enter into a one-year contract
- Pay $100 application and royalty fee for the year (agreements are for calendar year, but your fee may be pro-rated based on the initial start date of contract)
- Only sell items directly to individuals at festivals, fairs, events or online. No wholesales or sales to any third-party retailers are permitted.
- Sell no more than 400 units or $2,000 worth of merchandise in one contract year.