Consumer Insights

Throughout the year, Michigan State University collaborates with the Collegiate Licensing Company and Endeavor to learn more about the make up of Michigan State consumers. See below to review consumer insight reports, heat maps and demographic information.

• Consumer Insights
  Detroit, Flint & Grand Rapids DMA's (5/2019)
• Heat Maps

  Maps include total counts of alumni, current students and season ticket holders.
  
  

  • United States
  • Michigan
  • Chicago
  • Lower Midwest
  • Upper Midwest
  • Northeast
  • Southeast
  • Southwest
• Alumni Demographics

  Michigan State University has more than 576,000 living alumni throughout the world. Below is a quick snapshot of the locations and ages of our alumni. 

  

  Alumni By Graduation Year

   

  Top Alumni Metro Areas

  

• Student Demographics

  We have approximately 50,000+ students enrolled each year at Michigan State. Below is a snapshot of where current MSU students come from.